Alianza Coachella Valley Announces the Launch of the Campaign for Thriving Salton Sea Communities

Alianza Coachella Valley, with coalition partners Loma Linda University, Sierra Club, Lideres Campesinas, and Coachella Valley Parents, announced the launch of the Campaign for Thriving Salton Sea Communities, a bold new initiative dedicated to improving the quality of life and economic opportunities for residents in the Coachella Valley and Imperial Valley through actionable strategic planning. The campaign consists of mission-aligned residents, nonprofits, researchers, and civic leaders committed to creating the conditions that make it possible to have a more vibrant and prosperous Salton Sea region.

“The Campaign for Thriving Salton Sea Communities is about taking intentional, bold action rooted in the priorities and perspectives from residents who call the Salton Sea region home,” said Silvia Paz, executive director of Alianza Coachella Valley. “By centering the voices of those most impacted, we are ensuring that solutions for environmental health, economic growth, and infrastructure development reflect the real needs of our community. This campaign is a call to action—for all of us to come together with purpose, engage in thoughtful planning, and drive change that creates a healthier, more prosperous future for everyone in the Salton Sea region.” 

The Salton Sea region, encompassing both Coachella Valley and Imperial Valley, faces unique challenges related to environmental health, economic development, and community well-being. The Campaign for Thriving Salton Sea Communities seeks to address these challenges by facilitating partnerships and filling gaps in the development, financing, and community engagement processes that bring projects from ideas to completion. Through collaboration and community engagement, the campaign aims to bring about real, lasting change that promotes health and prosperity for the region.

Current projects of the Campaign include:

• Thriving Salton Sea Community Trail Network – Alianza Coachella Valley, in partnership with the Coachella Valley Association of Governments and Riverside County, is advancing a trails network that includes the expansion of the CV Link into unincorporated communities with trail connectors along the way. Our vision is to begin with two connector trails in Thermal and North Shore.
• Tracking Water and Air Quality Around the Salton Sea Region – Working with Loma Linda University, UCLA, and Brown University researchers, Alianza is tracking and publishing data in real-time to keep the public informed about water and air quality levels. 
• Land Use Alignment Initiative – Alianza is working with regional partners and jurisdictions to identify priorities through existing land use plans and address some of the key economic challenges facing our region: access to public funding and investment readiness.  

Learn more about the Campaign for Thriving Salton Sea Communities by visiting ThrivingSaltonSea.com. 

Media Contact: Braxton Kellogg, braxton@alianzacv.org, (208) 589-9323.